• A new book by Michael D. Cohen, Ph.D. about how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. Published by Rowman & Littlefield.

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  • Mark Salter

    Senior Adviser, McCain for president, and Best-Selling Author

    Michael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic.

    Celinda Lake

    President, Lake Research Partners and Pollster for Joe Biden for President

    Modern Political Campaigns is a contribution to helping people who are interested in politics and campaigns to understand how it really works. Michael Cohen’s book goes beyond the academic literature, laying out in great detail how modern technology helps us better understand, reach, and motivate voters as well as live up to our heightened responsibilities and ideals.

    Tony Fabrizio

    Partner, Fabrizio Lee and Pollster for Donald J. Trump for President

    For anyone who wants to gain an understanding of how technology has revolutionized modern politics and political campaigns, Michael Cohen’s book is a must read.

    Dora Kingsley Vertenten, Ph.D.

    Professor, USC Sol Price School of Public Policy and faculty coordinator, master in public administration online

    Reading Michael Cohen’s survey of political campaign techniques and talents is like stepping into a field of dreams for anyone seeking to determine if their future lies in politics, political science, public affairs and administration. Fo anyone interested in learning how public policy gets made, this is the textbook that has been missing from our curriculum.

     

    Students, teachers, activists, and leaders alike will appreciate that the digital landscape and advanced technology applications highlighted in Cohen’s political narrative are the same that drive today’s important social justice and sustainability movements. Reading this work will help so many to have a greater impact for good.

    Ron Faucheux, Ph.D.

    author and Political Analyst, Former publisher of Campaigns & Elections Magazine and member of the Louisiana House of Representatives

    Modern Political Campaigns combines academic and practical perspectives to explain how modern campaigns use professionalism and technology. This volume looks at campaign planning and management, media, fundraising, research and polling, It also examines why many of today’s campaigns prioritize turnout over persuasion and what that means for future elections and democracy.

    Tevi Troy, Ph.D.

    senior fellow, bipartisan policy center, presidential historian, and former White House aide

    Michael Cohen has written a fascinating, readable, humorous and helpful look at the key aspects of modern political campaigns. As both a practitioner and a theoretician, Cohen knows campaigns cold. After reading his book, you will as well.

    Amy Meli

    Vice President, Grassroots consulting, Aristotle

    People looking for a soup-to-nuts guide to running campaigns need look no further. Michael Cohen provides the perfect blend of theoretical knowledge and on-the-ground expertise to guide anyone looking to enter the world of political campaign management.

    Lisa Spies

    President, The LS Group

    Most books about money in politics take a cynical view that is wrong and makes the system worse. Michael Cohen’s refreshingly candid Modern Political Campaigns shows the practical side of political fundraising. He demonstrates that it is good business and good politics for fundraisers to retain their ethics while working to provide campaigns the resources they need to compete and win.

    Bruce Mehlman

    Founder, Mehlman Castagnetti

    Rosen & Thomas

    Michael Cohen has written a book that is rare in politics. It is both practical and aspirational, concluding that technology innovations are both the cause of division and our potential salvation. It's a must-read for all political professionals who work to elect candidates and help them move the nation forward once in office.

    Zac Moffatt

    CEO, Targeted Victory

    The Obama campaign opting out of public funding in 2008 supercharged the professionalization of politics through the democratization of participation and activation. The combination of more resources and the inability of the traditional gatekeepers to stay current with the world around them, has fundamentally changed how campaigns are waged and won, and a new generation of decision makers has emerged. Dr. Michael Cohen has managed to capture just how much professionalism, technology, and speed have revolutionized elections and the potential implications going forward.

    Jeff Berkowitz

    Founder & CEO, Delve DC

    Dr. Cohen has long brought his enthusiasm and sharp insight of political campaigns into board rooms and classrooms alike. This book is a valuable compendium of the wisdom he has garnered both as a practitioner and from the forward looking leaders he regularly engages to advance the field.

    Rory McShane

    Principal, McShane, LLC

    For anyone who is looking to work in political campaigns or understand how it really works, Modern Political Campaigns by Michael Cohen is the book to read right now.

    Steve Malter, Ph.D.

    Senior Associate Dean of Experiential Learning & Strategic Programs and senior lecturer in management, Washington University in St. Louis

    In Modern Political Campaigns, Michael Cohen combines his wealth of experience as both an academic and practitioner to the evolution and future of campaigns. His insights and examples provide aspiring professionals with a comprehensive understand of how campaigning has evolved and the future of campaigns. I have witnessed his ability to do this as a guest lectures in several of my courses over the years examining the intersection of entrepreneurship and politics.

    Jesse Thomas

    CEO & Founder, JESS3

    Mike is a "Mad Political Scientist" and his book perfectly captures the never-ending campaign in this digital era.

    Richard L. Anderson

    Chairman, Republican Party of Virginia

    As a member of the Virginia state legislature for the better part of a decade, I know first-hand that Modern Political Campaigns is the missing manual for candidates, consultants, and activists for all races at all levels — the go-to handbook for those of us who work in state and local government.

    Frank Terraferma

    Director of House Campaigns, Republican Party of Florida

    A fantastic read to understanding the intricacies of contemporary campaigns. Dr. Cohen's work leaves no stone unturned in tackling the subject with plenty of pragmatic examples, taking readers on a journey of exploration behind the curtain of 21st-century campaigns.

    Aaron Evans

    CEO, WRS

    There is no better person to address technology and professionalism in campaigns than Michael Cohen. Michael provides great insight into modern campaigning and this book will quickly become a must read for political professionals and public policy students alike. It’s a fresh look at a timeless art — winning elections.

    Alan Rosenblatt, Ph.D.

    Partner, Unfiltered Media and

    Partner, Turner 4d

    “More than just adding chapters for discussing data, digital, and social to the usual array of chapters on running a campaign, Modern Political Campaigns explores how new technologies change the way we conduct even the most traditional of campaign tactics—especially opinion research, earned media, paid media, and organizing. Literally every part of the modern political campaign leverages technology to do it better than it was done in the past. That is what makes this book an essential read.

    Garrison Coward

    Former Candidate for Virginia House of Representatives

    This book is an incredible opportunity and must read for anyone who is interested in how to run a campaign in the 21st Century. Dr. Cohen is a master at intuitively explaining all facets of how to run a professional winning campaign.

    Erik Milman

    Millman Research and Consulting

    I highly recommend that anybody with an interest in learning and understanding how to run Political Campaigns read Dr. Michael Cohen's book. As a seasoned political professional, he truly understands the nuts and bolts of running Modern Day Political Campaigns. His interviews with political professionals as well as his own insights will bring the running of modern-day campaigns to life for his readers. Political campaigns are what makes our Democracy work in this country.

  • Interviews

    The Business of Politics

    The Business of Politics

    Breaking Into the Profession

    Dr. Cohen shares his experience in how the business has evolved and how to join the growing legion of politicos and activists who work in campaigns and public affairs full-time. (Apple | Spotify)

    Pro Politics Podcast

    Pro Politics Podcast

    Modern Political Campaigns

    Dr. Cohen chats with fellow pollster Zac McCrary on the changes in the industry over the past 25 years as well as his experience as a political pro, professor, app developer, and author. (Apple | Spotify)

    Meet the Press

    Meet the Press

    The Chuck Toddcast

    Dr. Cohen spends a half hour with fellow self-described "campaign nerd" MTP Moderator Chuck Todd on how we got here and the future of modern elections. (Apple | Spotify)

    SiriusXM P.O.T.U.S. The Trendline with Kristen Soltis Anderson

    SirusXM P.O.T.U.S.

    The Trendline

    Dr. Cohen joins fellow pollster Kristen Soltis Anderson in a wide-ranging discussion about how professionalism, technology, and speed have supercharged political campaigns. (Link)

    The Political Life Podcast

    The Political Life

    Modern Political Campaigns

    Dr. Cohen joins Jim O’Brien of The Political Life Podcast to talk about his new book and how to break into modern political campaigns as a profession and build a career. (Apple | Spotify)

    Politics Politics Politics Podcast

    Politics, Politics, Politics

    Modern Political Campaigns

    Dr. Cohen chats with fellow political junkie Justin Robert Young about how politics has changed over the past 25 years and how it will impact how future campaigns are won. (Apple | Spotify)

    Campaigns and Elections

    Campaigns & Elections

    Future of Political Fundraising

    In an exclusive excerpt from the book, Dr. Cohen maps out how political fundraising is evolving and how that will change the future of modern political campaigns all over the world. (Link)

    The Hill

    The Hill

    New DNC Chair

    Dr. Cohen outlines the branding, technical, and recruitment challenges for new DNC Chair Jaime Harrison, coming off of a disastrous down ballot cycle, despite defeating Donald Trump. (Link)

    The Bulwark

    The Bulwark

    Biden's Falling Approval Rating

    Dr. Cohen puts Biden's recent political slide into historical perspective and looks at ways where he can recover some of his relatively high-flying honeymoon approval numbers. (Link)

    EU Campaign Playbook Clubhouse Discussion

    EU Campaign Playbook

    International Political Campaigns

    Dr. Cohen joins the Clubhouse room to discuss the differences between U.S. and E.U. political campaigns and his new book, Modern Political Campaigns. Room opens July 7 at noon ET. (Link)

    Sinclair Broadcasting Group

    Sinclair Broadcasting Group

    AAPOR 2020 Polling Report

    Dr. Cohen puts the errors in 2020 public election polling into perspective and outlines how the AAPOR report didn't talk with campaign professionals who got their election calls right. (Link)

    Fox News

    Fox News

    2024 Pre-Season Presidential Campaign

    Dr. Cohen talks with Fox News Correspondent Mark Meredith about how pre-announcement events like the Faith and Freedom conference are important in framing the GOP primary contest. (Link)

    Social Media and Politics Podcast

    Social Media and Politics

    Modern Political Campaigns

    Dr. Cohen talks with Dr. Michael Bossetta, Communication Professor at Lund University in Sweden, about the effective use of data and social media in political campaigns. (Apple | Spotify)

    INSIDER

    INSIDER

    2024 GOP Presidential Power Rankings

    Dr. Cohen helps readers understand the current muddled state of the GOP, the race for the 2024 nomination, and how the ties to former President Donald Trump might change. (Link)

    TechTarget Q&A

    TechTarget Q&A

    Election Data Revolutionizes Campaigns

    In the book's launch-day interview with Eric Avidon, Dr. Cohen discusses the data revolution in politics and how it has helped campaigns integrate new sources with traditional polling. (Link)

    Policy Influencer Playbook

    Policy Influencer Playbook

    Campaign Strategy and Public Affairs

    Dr. Cohen shares a behind the scenes look at digital campaign innovations during the 2020 pandemic and presidential election, and how policy influencers can use them for advocacy. (Apple | Spotify)

    Nexstar TV

    Nexstar TV

    Supreme Court Nixes CA Donor Disclosure

    Dr. Cohen discusses the implications for future political campaigns in the wake of the July 2021 Supreme Court decision to overrule the State of California's charitable contribution disclosure laws. (Link)

    Magħkom (Malta)

    Magħkom (Malta)

    2020 Presidential Campaign

    Dr. Cohen helps an international audience understand what happened in the 2020 U.S. Presidential Election and what it means how campaigns are conducted and the future of democracy. (Link)

  • Social Media

  • Spotify Playlist

    From Carter to Biden, 40+ Years of Presidential Candidate Walk-Up Songs and Modern Political Campaigns Author Podcast Interviews

  • Author

    Michael D. Cohen, Ph.D.

    Michael is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, digital strategy, and public policy in Washington, DC.

     

    He began his career leading political campaigns in Florida and then joined The Gallup Organization, where he served as Senior Research Director. Other career highlights include serving as Vice President of Public Affairs for Fabrizio, McLaughlin & Associates, DC Polling Team Lead for Microsoft, and Chief Strategy Officer for WPA Intelligence.


    Dr. Cohen served as assistant professor and the interim director of the political management program at The George Washington University, as well as an adjunct professor for the Johns Hopkins University graduate communications program, the University of Southern California's Price School of Public Policy, and the University of California's DC program.


    He has been interviewed on campaigns, elections, and political research by the New York Times, Washington Post, CBS News, CNN, Forbes, Fox News, NPR, Newsy, VICE News, U.S. News & World Report, and featured on the cover of Campaigns & Elections magazine.

     

    He is a three-time graduate of the University of Florida, where he earned degrees in political science and mass communication, and was inducted into its leadership Hall of Fame. A native of New York, he has lived in the DC metropolitan area for the past 25 years with his wife and two children.

     

    Learn more about Dr. Cohen at http://michaelcohen.us.